My name is
Salomé Laloum.
But you can call me Sal.

I believe our reality is a reflection of our beliefs and internal stories.
I believe we all have unique talents and what the world needs most is for us to find this unique purpose and live it.
I believe doing the inner work is almost as important as taking action to create outer change.
I believe changing the world requires new personal and collective narratives.
I believe optimism is the new activism.

So I empower (aspiring) changemakers to uncover their purpose and have the courage to share their gifts with the world.

I help them:
- Reconnect to their calling and what their role is in this changing world
- Uncover their unique story and turn it into a powerful message
- Identify and unblock what's holding them back
- Learn psycho-spritual techniques to bring their big vision to life
- Upgrade the story they tell about themselves and the world
- Nurture their wellbeing while fostering their welldoing.

My story

When I was young, I dreamt of becoming a journalist or a writer.
I remember spending all my time writing poems and mini novels.
I wanted to tell people’s stories especially, because I could feel that storytelling had a tremendous power. I was ambitious and already knew I wanted to leave my mark on the world.

So when I was 19 years old, I left France for London to study journalism, so full of hope. But the dream quickly turned into a nightmare. For many reasons, I ended up in my bed, paralysed by my own thoughts, feeling lost and empty. They called it depression.  

That’s when I realised that the most important story of all, is the one we tell ourselves, about us and the world. Because that story ends up becoming our reality. 


I spent the next few months completely re-writing this internal story and transforming my mindset. I discovered manifestation, yoga, meditation. I also spent months trying to find my purpose and figure out what I was really meant to do in this world. All this work, and all this search, eventually reconnected me to it (spoiler: healing people and the world).  

My life completely changed. One day, I woke up and realised I was living the life I was fantasising on Tumblr a few months before #manifestation  

I was BACK. Sal 2.0. Driven by the need to have more impact, I got a master’s in Sustainability Management at ESCP Europe. I started telling stories - again - this time for international organisations like the United Nations, social impact incubators like Makesense and more social enterprises. I was living a life of freedom and meaning. 

After years of feeling lost, I was finally waking up every morning excited about the day ahead.
But when I was looking around me, I could still see so many talented people wanting to dedicate their lives and work to making the world a better place but who didn't know how or didn't have the confidence to do so. I couldn't help but think that it was such a waste of potential and impact!

It had taken me almost 7 years, but now I knew what worked and what doesn't.

The dots connected.

I could help my favourite crowd of (aspiring) change agents, using the tools and insights I had gained over the years, so they could find their purpose too and live a life of impact, meaning and alignment.

And so I did. 

Are you ready to make an impact and an income?